Self-paced online course

Learn to grow a DTC brand the way operators do.

Compound teaches the growth system behind profitable direct-to-consumer brands in three focused courses: creative strategy, paid media, and retention. Built by a team that runs these channels for brands every day.

See the courses What you get

Three courses from $995. Pay in full or over time with Klarna at checkout.

  • Start anytime, learn at your pace
  • 3 courses, buy one or all
  • 14-day refund guarantee

What can you afford to pay for a customer?

From the Paid Media course
$68
45%
2.2
Break-even CAC $67 $68 × 45% × 2.2 orders = first-year contribution
Who it's for

For people building their own growth skills

A good fit if you're

  • Planning to launch your own product and want to grow it without guessing
  • A marketer moving into ecommerce or growth roles
  • A freelancer or student who wants a complete, practical framework
  • Comfortable with basic spreadsheets and curious about the numbers

Probably not for you if you want

  • A done-for-you service. This is a course you work through yourself.
  • Guaranteed revenue. No course can promise results.
  • Team or company training. Each enrollment is a personal license for one learner.
The courses

Three courses. Take one, or all three.

Each course stands on its own and covers one part of growing a DTC brand. Prices are one-time, with no subscription.

Creative Strategy

Make ads people stop scrolling for.

$995USD, one-time
Lessons
  1. 01What makes DTC creative sell
  2. 02Hooks and the first three seconds
  3. 03UGC, creators and founder-led content
  4. 04Writing creative briefs that get results
  5. 05Testing creative on a weekly cadence
  6. 06Reading creative performance data
Also included
  • Creative brief template
  • Hook worksheet and testing tracker
  • Lifetime access and updates
  • Email support
Enroll in Creative Strategy

Paid Media

Buy customers profitably on Meta, TikTok and Google.

$1,995USD, one-time
Lessons
  1. 01Unit economics: AOV, margin, LTV and CAC
  2. 02Structuring Meta and TikTok accounts
  3. 03Google Search, Shopping and product feeds
  4. 04Budgets, bidding and reading ROAS
  5. 05Measurement, attribution and blended MER
  6. 06Scaling spend without breaking margin
Also included
  • Unit economics model spreadsheet
  • Account structure maps and scaling checklist
  • Lifetime access and updates
  • Email support
Enroll in Paid Media

Retention & Lifecycle

Turn first orders into repeat customers.

$1,995USD, one-time
Lessons
  1. 01Retention math: cohorts and repeat rate
  2. 02Welcome, abandoned cart and post-purchase flows
  3. 03SMS that works alongside email
  4. 04Segmentation and personalization
  5. 05Win-back campaigns and direct mail
  6. 06Planning seasonal peaks like Black Friday
Also included
  • Email and SMS flow maps
  • Campaign calendar and cohort tracker
  • Lifetime access and updates
  • Email support
Enroll in Retention & Lifecycle
Pay in full by card, or over time with Klarna. Klarna's plans depend on eligibility and are shown at checkout before you confirm.

14-day refund guarantee on every course

Email us within 14 days of purchase for a full refund. Read the refund policy.

Each purchase is a personal license for one learner. Purchases are for individual use; we don't offer team licenses or company invoicing.

Every course includes

Built to put into practice

Short video lessons

Focused lessons with captions and downloadable notes, so you can learn in small sessions.

Templates you keep

The spreadsheets, briefs and checklists from each course, ready to use on your own projects.

Lifetime access

Rewatch any lesson and get updates as ad platforms and tools change.

How enrollment works

From checkout to your first lesson

  1. Check out securely

    Pay on a secure Stripe checkout page by card, or choose Klarna to pay over time.

  2. Get your sign-up link

    We email a private link to the address you used at checkout, usually within a few minutes.

  3. Create your account

    Set your password and start your first lesson right away. Your access doesn't expire.

Questions

Before you enroll

How does paying with Klarna work?

Choose Klarna on the checkout page. Klarna shows the plans you're eligible for, and you confirm with Klarna directly. Which plans appear depends on the price you're paying and Klarna's approval; longer financing plans may include interest set by Klarna. We receive the payment up front, and you repay Klarna on the schedule you picked. We don't charge anything extra for using Klarna.

Which course should I start with?

Start with the part of growth you want to learn first. Creative Strategy is about making ads that sell. Paid Media covers buying customers on Meta, TikTok and Google, including the math behind it. Retention & Lifecycle is about bringing customers back through email, SMS and direct mail.

Can I buy more than one course?

Yes. Each course is a separate purchase, and you can add another anytime. They work on their own or together.

When do I get access?

Right after checkout we email a private sign-up link to the address you entered. Open it, create your password, and you can start your first lesson.

I didn't get the sign-up email.

Check your spam or promotions folder and search for "Compound". If it's not there after 30 minutes, email contact@compoundcourse.com with the email address you used at checkout and we'll resend it.

Do I need any experience?

No. Each course starts from the basics. You'll get more out of it if you're comfortable with a simple spreadsheet.

Can my company buy this or enroll a team?

No. Compound is sold to individuals for personal learning, and each purchase covers one learner. We don't offer team licenses or invoice businesses.

What if it isn't right for me?

Email us within 14 days of purchase for a full refund. If you paid with Klarna, the refund goes back through Klarna and any remaining installments are cancelled. See the refund policy.

Will this guarantee my brand makes money?

No. The course teaches frameworks and skills. Results depend on your product, market, budget and how you apply what you learn.